Selected work

Challenge

The stakes were straightforward: if privileged materials leaked to the wrong audience, the legal position was compromised. If public-facing evidence was incomplete or unverifiable, credibility suffered. The organization needed both surfaces live quickly, drawing from a single source of truth, with access boundaries that were structural — not just procedural.

Approach

• Separated the archive into two surfaces: a public record site visible to anyone, and a counsel-gated site requiring identity verification. Both draw from the same version-controlled evidence repository — one codebase, two access tiers.
• Access control is handled at the infrastructure level through Cloudflare Zero Trust, not through application passwords or shared links. Counsel authenticates through verified email identity. There is no way to accidentally browse into restricted materials.
• Every release is traceable to a specific verified snapshot. Automated safety checks run before any public export, confirming that privileged content has not crossed boundaries. Evidence integrity is structural, not a manual review step.
• Built custom tools for the specific workflow: an exhibit viewer for document-by-document review, a timeline reconstructed from primary sources, and a completeness index mapping claims to evidence. Nothing was adapted from a generic template.

Result

• Privileged materials remained fully isolated — zero accidental disclosures across the life of the proceeding
• Public evidence archive went from scattered files to a structured, searchable record with verified integrity
• Counsel preparation time dropped significantly — evidence was organized, indexed, and accessible without chasing attachments
• Every export is traceable and reproducible, with automated verification replacing manual review checklists
• The platform continues to operate and can be adapted for future proceedings without rebuilding from scratch

Challenge

The core problem wasn't cosmetic — it was structural. Bryson offers three distinct construction types (full log, hybrid, and stick-framed), each appealing to different buyers, but the old site treated them as interchangeable. There was no way for a prospect to see relevant work, understand what the build process looks like, or get a sense of who they'd actually be working with. The site was a barrier between the business and the people it was built to reach.

Approach

• Organized the portfolio around five named builds — each with its own walkthrough page, construction type label, and photography. A prospect interested in a modern hybrid doesn't have to scroll past log cabins. The work is findable by the people it's meant for.
• Built a six-step process page that walks buyers from first conversation through move-in — covering design, contracts, construction timelines, and what happens at each milestone. This directly addresses the biggest anxiety custom home buyers carry: not knowing what to expect.
• Positioned the two owners front and center. The about page names Jason and Bryan, explains that they're on every job site, and uses the magazine feature as third-party proof. No stock photos, no anonymous team page.
• Added scheduling infrastructure (Calendly integration) alongside a direct phone number, so prospects can convert through whichever channel feels natural. The site closes with a clear CTA, not a dead end.

Result

• Five featured builds organized by construction type — log, hybrid, modern log, and stick-framed — each with dedicated walkthrough pages
• A structured process page that explains every stage from first call to move-in, reducing buyer uncertainty before the first conversation
• Owner identity and third-party validation (Log & Timber Home Living cover feature) surfaced prominently, not buried
• Dual conversion paths — scheduling and direct phone — so prospects engage on their terms
• A site that matches the quality of the work: 200+ homes built, 20 years of experience, now visible to the people searching for it